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Video ad.

Send a photo of your product and one sentence. Nutcracker finds the idea, writes the script, draws the storyboard and renders the film, with sound. Below: three ads for one can, with every message we sent to get them.

Reels and TikTok at 9:16, YouTube and TV at 16:9, with sound and dialogue.

The only one who remembers.

Instagram Reels and TikTok · 9:16 · 15 seconds

The one sober guest keeps a straight face while the birthday boy falls into the cake. The next morning the group chat asks what happened. He has notes.

Left for the edit: the time, 11:47 pm, over the first shot, and the end line “Somebody has to remember it. Straight Face 0.0 lager”.

  1. WeHere’s our can, it’s a 0% beer. Make a 15-second video ad for Instagram Reels and TikTok.NutcrackerThe idea and its script.
  2. WeStoryboard it and draw the frames.NutcrackerA seven-frame board. Its own check sent four frames back to be redrawn.
  3. WeLooks good. Make the film with Seedance 2 Fast.NutcrackerA first film on Seedance 2 Fast.
  4. WeWatched it. Two things: the last message (“I have notes.”) sits so low and so far right that the Reels caption and buttons cover it, so move it up. And the cuts came out as slow fades; they should be hard cuts. Then make the final film on Seedance 2.5 at 720p.NutcrackerThe last frame redrawn higher, every cut written as a hard cut, and the final on Seedance 2.5: this film.

The board, drawn before the film

  1. Sam holds the 0.0 can with a flat face while Dave in a party hat stands on the sofa behind him, arms out

    12 s

  2. Close on Sam, eyes to the lens, while Priya grabs his sleeve and stares back at the sofa

    23 s

  3. Dave tips backwards onto the sofa while friends reach out too late; Sam does not move

    33 s

  4. The cake bursts behind the sofa as the friends double over laughing; Sam is unchanged

    42 s

  5. Sam sips the 0.0 can, face unchanged, while a friend laughs behind him

    52 s

  6. A group chat at 9:02: what happened last night, why is there cake on the ceiling, does anyone remember anything

    62 s

  7. The same chat with Sam’s reply: I have notes.

    71 s

Sample brand, made with Nutcracker

Board first, film last.

A prompt gets you a clip. An ad needs an idea first, and a film that keeps its people and its product the same from shot to shot. You see every frame before you spend on film.

  1. 1

    Idea

    Ideas that stand on different truths about your product and the people who buy it. Pick one, or ask for more.

  2. 2

    Script

    Every shot with its seconds, camera, action, lines and sound, and one rule the director keeps for the whole film.

  3. 3

    Board

    Every shot drawn as a frame from the same cast sheets, so faces, rooms and your pack stay the same. A second model checks each frame against the script and sends misses back.

  4. 4

    Film

    One film written from the board shot by shot, with sound and dialogue. Try it on Seedance 2 Fast, finish on Seedance 2.5, and say what to fix in plain words.

How a storyboard works

The toast.

Super Bowl · 16:9 · 15 seconds

A best man gives a wedding toast while the reception comes apart behind him, and his face does not move.

  1. WeHere’s the can, it’s a 0% beer. Write a funny 15‑second ad for the Super Bowl, make a storyboard and render a production-ready film using Seedance 2 Fast.NutcrackerThe idea, the script, a six-frame board and a film ready to render on Seedance 2 Fast.
  2. WeI ran it on Seedance 2.5 and that one looks most like a real film, so let’s use 2.5. Two things to fix: from the third shot the room is empty, the guests just vanish, so keep the reception full of people in every shot. And on the best man’s sheet, in the side view his feet point backwards. Fix those, then render it again on Seedance 2.5.NutcrackerThe best man’s sheet redrawn, and a new Seedance 2.5 film with the crowd written into every shot.
  3. WeThe feet are right now, thanks. But the room picture the card sends still shows the ballroom empty, and that’s what the film copied last time. Redraw that picture with the reception full of guests, then give me the 2.5 card again.NutcrackerThe ballroom redrawn full of guests, and the final on Seedance 2.5: this film.

The board, drawn before the film

  1. The best man reads his card at the lectern while an uncle in a cream suit slides across the dance floor on his knees

    13 s

  2. From behind the best man: across the room a groomsman is carried over the crowd, glass in hand

    22.5 s

  3. The best man turns his card over while the groom stands on a chair behind him, arms spread

    32.5 s

  4. The groom in a tablecloth cape dives into the wedding cake while the best man reads on

    42.5 s

  5. The best man sips the can, eyes on his card; behind him a guest covered in cake raises two thumbs

    52.5 s

  6. The 0.0 can on the lectern, its flat mouth to us, cake on the ballroom floor behind it

    62 s

Sample brand, made with Nutcracker

Same joke twice.

Both films so far are one joke: a straight face while a friend lands in a cake. So we said so, and asked for a different ad.

  1. 1

    Goalless

    A 0–0 is football’s flattest result, and fans spend 90 minutes watching nothing happen. The scoreline is written “0.0”, which is already the name of your beer and the face on your can. The ad runs only when a live match is goalless at half-time or full time. The full-screen scoreboard turns into the can’s face, with a line like “Nothing happened. Cheers.” Every other brand waits for a goal to appear. This one buys the dullest minutes and makes them its own. It needs a live-score trigger on the YouTube buy.

  2. 2

    No excuses needed

    Anyone who skips a drink at a party gets asked why, and “I just don’t want one” is never accepted. So people lie: antibiotics, early flight, marathon, a bet. In the film a man stands at a house party and gets asked by a series of people. Each time he gives a bigger, less believable excuse. Then he opens a black can and the questions stop, because a matte black can looks like any other beer. Nobody asks again, and he never had to explain. It is warm comedy, and the brand takes the side of the person who doesn’t want to explain.

  3. 3

    Last one home

    The sober friend is the one who gets everyone home, and nobody thanks him until the next morning, if then. The film runs at 1:40am from the driver’s seat on empty streets. Friends fall asleep in the back, and one by one he drops them at lit front doors without a word. He gets home last, sits alone in the quiet kitchen and opens a can. The black can with its small face is the only thing looking back at him. It is a tender night film, and it gives your 0.0 drinker a role of quiet pride instead of an excuse.

NutcrackerI’d pick Goalless. It is the one that makes people ask why nobody did it before, and the number on the can becomes the media plan.

We took the third.

Last one home.

YouTube · 16:9 · 15 seconds

The sober friend drives everyone home at 1:40 am and drops them at lit front doors, one by one. He gets home last and opens a can alone in his kitchen.

Left for the edit: the end line “Last one home. First one up.” and the Straight Face 0.0 logo, over the last two seconds.

  1. WeHere’s our can, it’s a 0% beer. Make a 6-second animated bumper ad for YouTube.NutcrackerOne idea: the can keeps its straight face while confetti and a balloon pop around it.
  2. WeNot a bumper after all. We already have two ads where a guy keeps a straight face while his drunk friend falls into a cake, and this one is the same joke with the can. Give me a few ideas for a different ad.NutcrackerThree new ideas, above.
  3. WeLet’s go with 3, Last one home, as a 15-second film for YouTube. Write it, storyboard it and draw the frames.NutcrackerThe script and a six-frame board.
  4. WeLooks good. Make the film with Seedance 2 Fast.NutcrackerSix four-second clips, to cut together in the edit.
  5. WeI don’t want to edit six clips. Make it one 15-second film instead.NutcrackerOne film from all six frames and the cast sheets.
  6. WeLooks good. Make the final film on Seedance 2.5 at 720p.NutcrackerThe same film on Seedance 2.5: this one.

The board, drawn before the film

  1. A silver hatchback rolls along a wet, empty terraced street at night under cold street lamps

    13 s

  2. From the back seat: the driver’s eyes in the rear-view mirror, two friends asleep in paper crowns

    22.5 s

  3. A friend in a gold crown climbs the steps to a warmly lit front door while the driver waits at the kerb

    32.5 s

  4. The driver rubs his eyes under his glasses; the back seat is empty except a gold paper crown

    42 s

  5. Alone in his small kitchen, the driver takes a black can from the fridge

    52.5 s

  6. The 0.0 can on the counter, its flat mouth to us, as he lifts the tab and half smiles behind it

    62.5 s

Sample brand, made with Nutcracker

Make your ad.

Send a photo of your product and one sentence. Nutcracker finds the idea, writes the script, draws the board and renders the film, in one chat. 7 days free.

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No crew. No cake on the ceiling.