Nutcracker

Best AI tools for marketing.

We make Nutcracker, so it’s first on our list. Every other tool is described from its maker’s own pages, with the job it does better than we do.

16 tools · checked 13 November 2026 · prices in US dollars

The list.

#ToolBest forFrom
1NutcrackerFrom the brief to the finished ads$69 a seat
2StoryflowPlans on a visual board$7.99, billed yearly
3Branding5One brand report, paid once$120 once
4ArticosTesting a message on AI personas$29
5WynterTesting a message on real B2B buyersPer test
6JasperContent at volume, in your voice$69 a seat
7Copy.aiSales and marketing workflows$29
8WriterLarge companies with strict rulesNot published
9WritesonicSEO and showing up in AI answers$79, billed yearly
10AdCreative.aiMany ad variants for testing$39
11CanvaDesigning and editing by handFree
12MidjourneyOne image model with a strong look$10
13ChatGPTEveryday writing and questionsFree
14ClaudeLong documents and analysisFree
15GeminiTeams that live in Google WorkspaceFree
16PerplexityQuick answers with sourcesFree

What we looked for.

  1. 1

    Brings the method

    Does it know how agencies get from a brief to the positioning, the idea and the script, or does it wait for your prompt?

  2. 2

    Goes past the words

    Research, pictures, film and the deck from the same brief, not five tools.

  3. 3

    Remembers the brand

    What your team decided stays with every new ask, for everyone.

  4. 4

    Shows its price

    A plan you can buy today, without a sales call.

After Nutcracker, tools are grouped by the job they do best, not scored. We didn’t run a test brief through the others: every line about them comes from the maker’s own website on 13 November 2026. If something has changed, write to [email protected].

Strategy and positioning.

Who you are for, why you, and the proof. Tools that help a team decide it.

1 Nutcracker

A creative partner for in-house brand teams. Ask in plain words: it does the research, writes the positioning and the idea, then makes the key visuals, the video ads and the deck, all in one Brainstorm.

Good at

It brings the method agencies use, so you don’t have to know it. Writing models from six labs, research across the web, social posts and ad libraries, image and video models from many makers, and one space per brand that the whole team shares.

Price

Standard $69 a seat a month (founding price, then $79), Max $199. 7 days free.

Pick another tool when

You need copy at volume through approval steps (Jasper, Writer), answers from real buyers (Wynter), or layouts you build by hand (Canva).

Positioning for Dear Norm, from one plain request

For
finance people paid to be polite to customers who won’t pay, and tired of being the nag every customer remembers
We are
the nag, so you don’t have to be
Offering
the chance to be the nice one again
Because only we
send every chase in your team’s own voice and read every reply, so your company gets paid 11 days sooner on average and your team only handles the disputes

Dear Norm is a sample B2B brand: software that chases unpaid invoices. Nutcracker read the rivals and the buyers’ own words before it wrote a line. How a positioning statement works

A red-brick bakery front where two arched windows, a brass lamp and a flat steel awning read as a calm face, with one Straight Face can on the doorstep
Found faces · a print ad for Straight Face, a sample 0.0% lager, drawn by Nutcracker. More print ads
  1. 2 Storyflow

    A canvas where a creative team collects notes, references and research, and its AI turns them into a board or a plan.

    Good at

    Everything for a project on one board. Claude or ChatGPT can build the board for you. Still in early access.

    Price

    Plus $7.99, Pro $14, Max $39 a month, billed yearly. A free plan is coming.

    Pick it when

    Your team thinks on a canvas and wants the references and the plan in one place.

  2. 3 Branding5

    A brand positioning toolkit that builds one long brand and marketing report.

    Good at

    Positioning, archetype, story, SWOT, competitors, customer profile, copy and campaign ideas in one report, exported to PDF or Word.

    Price

    $120 once for one brand. Agency plan $200 a month for up to 20 brands. Money back within 7 days.

    Pick it when

    You want a full report for one brand, paid once, and your team does the rest.

  3. 4 Articos

    AI user research: interviews with simulated customers, and a report in under 30 minutes.

    Good at

    Checks messaging, positioning and audience fit before you pay for real research.

    Price

    Lite $29, Starter $79, Pro $199 a month. 14 days free, no card.

    Pick it when

    You want a quick read of a message on simulated buyers before a launch.

  4. 5 Wynter

    Message testing with real B2B buyers who match your customer profile.

    Good at

    Scores your message on clarity, relevance, value and difference, with each buyer’s own words.

    Price

    Pay per test. Yearly plans from $20,000.

    Pick it when

    You sell B2B and need proof from real buyers. Write the positioning in Nutcracker, then test it in Wynter.

Copy and content.

Tools that write a lot of on-brand words, fast.

  1. 6 Jasper

    Marketing AI with agents for campaigns, content and brand voice.

    Good at

    Brand IQ holds your voice, visual rules and style guide. Several brand voices for sub-brands or regions.

    Price

    Pro $69 a seat a month, or $59 billed yearly. Business through sales. 7 days free.

    Pick it when

    A content team publishes a lot of on-brand copy across many channels.

  2. 7 Copy.ai

    An AI platform for go-to-market teams: workflows for outreach, account research and content.

    Good at

    Repeatable workflows that sales and marketing share. Runs models from several labs.

    Price

    Chat $29 a month, or $24 billed yearly. Growth from $1,000 a month, billed yearly.

    Pick it when

    Sales and marketing run one pipeline of automated outreach and content.

  3. 8 Writer

    An enterprise AI platform with its own Palmyra models, playbooks and agents.

    Good at

    Brand voice, approvals, admin controls and audit logs across many teams.

    Price

    Starter: 14 days free for up to 5 users, price not on the page. Enterprise through sales.

    Pick it when

    Your company needs governance and compliance before anyone writes a word.

  4. 9 Writesonic

    Tracks where your brand shows up in AI answers, and writes SEO articles to fix the gaps.

    Good at

    Long articles with images, sent to WordPress or Webflow, in your brand voice.

    Price

    Starter $79, Basic $199, Growth $399 a month, billed yearly.

    Pick it when

    Your job is search traffic and being named in AI answers.

Ads and visuals.

Tools that make the pictures and every ad size.

  1. 10 AdCreative.ai

    Makes ad creatives, banners, ad copy, product photos and video ads.

    Good at

    Ads for any ad platform from your brand kit, with a score for each creative.

    Price

    Starter $39 a month, or $20 billed yearly. Professional $249, Ultimate $999. 7 days free.

    Pick it when

    A performance team needs many ad variants every week to test.

  2. 11 Canva

    The design editor, now with AI for images, video, writing and resizing.

    Good at

    Templates, brand kits and Magic Resize. Your team lays out and edits every design itself.

    Price

    Free plan. Pro $144 a year for one person. Business $250 a person a year.

    Pick it when

    You want to place every element yourself, with AI helping.

  3. 12 Midjourney

    An image and video model known for its look.

    Good at

    Striking images and short videos, with moodboards and a personal style.

    Price

    Basic $10, Standard $30, Pro $60, Mega $120 a month. Companies over $1M in yearly revenue need Pro or Mega.

    Pick it when

    An art director wants to explore a look in one image model.

Assistants and research.

General chat tools. All strong writers, often on the same models underneath.

  1. 13 ChatGPT

    OpenAI’s assistant for writing, research, images and code.

    Good at

    Deep research, image making, shared projects with memory, and slides.

    Price

    Free plan. Go $8, Plus $20, Pro from $100 a month. Business $25 a seat.

    Pick it when

    The job is an email, a spreadsheet or a quick question.

  2. 14 Claude

    Anthropic’s assistant for writing, analysis, research and documents.

    Good at

    Careful long writing, Claude Docs and Slides, and connectors to your apps.

    Price

    Free plan. Pro $20, Max $100, Ultra $200 a month. Team $25 a seat.

    Pick it when

    You need long documents and analysis in one chat.

  3. 15 Gemini

    Google’s assistant, built into Gmail, Docs, Sheets and Slides.

    Good at

    Deep Research, image making with Nano Banana Pro, and Gemini inside the files you already use.

    Price

    Free plan. Paid Google AI plans are priced in your own currency.

    Pick it when

    Your team works in Google Workspace all day.

  4. 16 Perplexity

    An answer engine that searches the web and links its sources.

    Good at

    Fast research with links, deep research, and a choice of GPT, Claude, Gemini and Grok models.

    Price

    Free plan. Pro $17 a month billed yearly. Max $200 a month.

    Pick it when

    You need a quick answer with sources, not a finished piece of work.

Bring a real brief.

Run it here and in the tool you use today, then compare. 7 days free.

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First on my own list. Prove me wrong.