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Market research.

Ask a question about your market. Nutcracker reads what people post about it, on Reddit, TikTok, YouTube and in the ad libraries, and brings back each find with its link, what the finds add up to, and what they can’t show. Below, one real run for a sample beer brand.

Opens the 51 finds it kept, in 3D.

What we asked.

Straight Face is a sample brand: a zero-alcohol lager before its launch. We played its team, in plain words. These are our messages that sent Nutcracker to read.

  1. WeHere’s our launch brief. Where’s the gap nobody owns? Build us a brand platform.

    NutcrackerRead what the big zero-alcohol brands run: films, packs, a Super Bowl spot. The gap: they argue about the drinker’s excuse, the occasion, or a can that passes as beer.

  2. WeBefore the platform, show me the real moments: what people post when someone asks them “why a zero?” TikToks, Reddit, whatever’s out there.

    NutcrackerRead threads, comments and clips of people being asked. They answer with an alibi, or hide the can. The laughs are about the question, never the beer.

  3. WeYou say our buyer drinks on other nights. Back that with a number: how many non-alcoholic beer buyers also buy alcohol?

    NutcrackerFound the number in a NielsenIQ report, and said what it covers and what it doesn’t.

Found, kept, used.

  1. 238posts, comments, videos and pages found
  2. 51kept as evidence
  3. 14cited in its replies and the doc

About 9 minutes of research across three runs. Every find links back to its post.

  • Reddit 115
  • Web 38
  • TikTok 34
  • YouTube 23
  • Instagram 16
  • Facebook 12

What people post.

The posts the brand platform cites, with Nutcracker’s heading for each. Counts as read on 5 Nov 2026.

  1. The question as an accusation

    Buying nonalcoholic beer gives off the impression of having a drinking problem more than buying regular beer.

    Reddit · r/Showerthoughts6,526 votes

    Open the post

  2. The alibi bank

    Help! I need a good excuse for why I’m not drinking…

    A social drinker before a family wedding. Over a thousand people answer with excuses.

    Reddit · r/TwoXChromosomes3,144 votes · 1,267 comments

    Open the post

  3. The deadpan excuse is the joke

    You have ninja training in the morning. Alcohol inhibits your psychic powers.

    Reddit · a comment in that thread

    Open the post

  4. Mercury in retrograde

    I would, but Mercury is in retrograde, and you know how that goes!

    Reddit · a comment in that thread

    Open the post

  5. The ask that travelled

    “Do you guys have any non-alcoholic beers?” “No.” “Okay.”

    Ordering at a bar. A flat question, asked again and again.

    TikTok3.8M views

    Open the post

  6. Fingers across the logo

    “Did you just order a non-alcoholic beer?”

    A bar sketch. The can is held to the chest, never shown to the camera.

    TikTok11.8K views

    Open the post

  7. Three words that kill the room

    “It’s non alcoholic.”

    Everyone is having a great time, until somebody says it.

    TikTok

    Open the post

  8. The excuse joke

    0.0 Reasons Needed | Driving?

    The closest rival. It turns the drinker’s excuse into a joke, and the joke is about the reason, not the person holding the beer.

    YouTube · Heineken 0.0

    Open the post

Sample brand, made with Nutcracker

From finds to a line.

The research gave the pattern. We made the call. Then Nutcracker told us which half of our call the posts don’t back.

  1. 1

    What they add up to

    Nutcracker

    “Nobody jokes about the beer. People joke about the excuse, the ask and the stare.”

  2. 2

    Its line

    Nutcracker

    “Straight face. No alibi.”

  3. 3

    Our call

    We

    Asked “why a zero?”, the answer is “Good question.” Because nobody asks why you’re having a third. Everyone asks why you’re having a zero.

  4. 4

    Its check

    Nutcracker

    “Your ‘nobody asks why you’re having a third’ is not stated by anyone in my evidence.” It kept the doc to the two posts that back the other half.

What it can’t show.

  • “The Reddit voices are self-selected and the TikTok clips are performed for an audience.”
  • “Nothing here measures how many people feel this way.”

Nutcracker, in the platform doc.

So we asked for a number

92%

of US buyers of non-alcoholic beer, wine and spirits also buy alcohol.

NIQ Expanded Omnishopper Panel, 52 weeks to 12 July 2025. The base is buyers across all three categories, not beer alone.

NIQ report, page 33

Where it reads.

What people post
Reddit, TikTok, Instagram, YouTube, X and LinkedIn, the comments under posts, and app store reviews.
What brands run
The Meta, TikTok, LinkedIn and Google ad libraries.
What people search
Monthly Google searches for any phrase, and what is trending today.
The web
Articles, reports and PDFs, and the brand sites themselves.

It watches videos and looks at pictures, not just their captions, so a claim about an ad rests on the ad.

How this differs from ChatGPT and Claude

Research your market.

Ask about your buyers or your rivals in one sentence. Nutcracker reads what people post and brings back every find with its link. 7 days free.

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All of them. With links.